by: Tom Wilson
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28 February 2024

How to Design a Website from Scratch

Designing a website from scratch may seem like a daunting task, but with the right approach, it can be a smooth and enjoyable process. Whether you’re a seasoned developer or a complete beginner, this guide will help you create a website step by step, focusing on planning, design, and optimisation. So, roll up your sleeves and get ready to build something amazing!

What Does “Designing a Website from Scratch” Mean?

Designing a website from scratch means creating a website from the ground up without using pre-made templates or themes. It gives you full control over the structure, style, and functionality of your site, allowing you to build something truly unique that meets your specific needs.

Why Designing a Website from Scratch is Worth It

When you design a website from scratch, you gain total freedom over every element, from layout to content. This ensures that your website will stand out from the competition and cater to the exact needs of your audience. Plus, it’s a fantastic learning experience that will sharpen your skills in design, development, and SEO.

Step 1: Planning Your Website

Planning is essential when starting any project, and web design is no different. Without a clear plan, it’s easy to get lost in the sea of possibilities.

Define the Purpose and Goals of Your Website

Start by asking yourself: What is the main goal of your website? Is it to sell products, provide information, or showcase a portfolio? Clearly defining your goals will help you make design decisions that align with your website’s purpose.

Understanding Your Target Audience

Knowing your audience is key to designing a website that resonates with visitors. Consider their needs, preferences, and the type of content they will find valuable. This understanding will guide your design choices, from layout to tone of voice.

Researching Competitor Websites

Take a look at your competitors’ websites to see what they’re doing right (and wrong). Analyse their design, structure, and user experience to find inspiration and identify ways to make your site even better.

Step 2: Choosing the Right Platform and Tools

The platform you choose will have a significant impact on the design process and functionality of your website.

What Are Your Options for Website Platforms?

Popular options include WordPress, Wix, Squarespace, and Shopify. Each has its pros and cons, so it’s essential to choose a platform that fits your technical ability and the needs of your site.

Why WordPress is a Popular Choice

WordPress is one of the most widely used platforms, and for good reason. It’s flexible, has thousands of plugins, and allows for deep customisation. Whether you’re building a blog, ecommerce store, or portfolio, WordPress can handle it all.

Considering Drag-and-Drop Builders vs. Coding from Scratch

If you’re new to web design, drag-and-drop builders like Wix or Squarespace are great options for quickly creating a professional-looking site. However, if you want complete control, learning to code using HTML, CSS, and JavaScript is the way to go.

Step 3: Designing the Layout and Structure

Once you’ve chosen your platform, it’s time to start designing your website’s layout and structure.

Wireframing: Your Website’s Blueprint

A wireframe is a simple layout of your website, showing where different elements like headers, images, and content will go. Think of it as your website’s skeleton—it helps you map out the structure before diving into the design.

Why Wireframing is Important

Wireframing helps you visualise the user journey and ensures that the most important elements are easy to find. It’s a great way to organise your content and plan for a seamless user experience.

Tools for Wireframing

Popular wireframing tools include Figma, Sketch, and Adobe XD. These tools allow you to create and modify wireframes quickly, making them perfect for both beginners and pros.

Learn more about wireframing in this blog.

Step 4: Designing the Visual Elements

Now that the structure is in place, it’s time to focus on the visuals that will bring your website to life.

Choosing a Colour Scheme

Colour plays a crucial role in website design. Your colour palette should reflect your brand and appeal to your audience. Tools like Adobe Colour and Coolors can help you find complementary colours for your site.

Picking the Right Fonts and Typography

Typography impacts readability and sets the tone for your content. Choose fonts that are clean and professional, and ensure they are legible on all devices.

Creating Visual Elements: Images, Icons, and Graphics

High-quality visuals can elevate your website’s design. Make sure your images are sharp, relevant, and optimised for fast loading times. Free resources like Unsplash and Pexels can provide professional-grade images.

Discover our creative asset development services here.

Step 5: Building the Website

Now, the real work begins—putting everything together.

Understanding HTML, CSS, and JavaScript

If you’re building your site from scratch, you’ll need a basic understanding of HTML (for structure), CSS (for styling), and JavaScript (for interactivity). Luckily, there are plenty of resources like W3Schools and Codecademy to help you learn.

Creating Pages: Home, About, Services, Contact

These are the core pages every website should have. Your home page is your virtual front door, so make it engaging. The about page gives your visitors insight into who you are, while the services or products page showcases what you offer. Don’t forget a contact page to make it easy for visitors to reach you.

Ensuring Mobile Responsiveness

More people are browsing the web on mobile devices than ever before, so your website must be responsive. Use media queries in your CSS to ensure your site looks great on every screen size.

Step 6: Optimising for User Experience (UX)

Your website should not only look good but also be user-friendly.

Why User Experience Matters

A beautiful website is useless if visitors find it difficult to navigate. Simplify your design, ensure that important information is easy to find, and test every feature to ensure a smooth experience.

Simplifying Navigation

Your navigation menu should be straightforward and intuitive. Don’t overload it with too many options—keep it simple and logical.

The Importance of Page Speed

No one likes a slow website. Optimise your images, minify your code, and consider using a Content Delivery Network (CDN) to ensure your site loads quickly.

Discover our UX Design services here.

Step 7: Testing Your Website

Before going live, test everything to ensure your site works perfectly.

Cross-Browser Compatibility

Your website should look great and function well on all browsers—Chrome, Firefox, Safari, and Edge. Testing tools like BrowserStack can help you ensure cross-browser compatibility.

Checking for Mobile Responsiveness

Even if you’ve built your site with mobile in mind, it’s crucial to test it on various devices to make sure everything works seamlessly.

Running Speed and Performance Tests

Use tools like Google PageSpeed Insights or GTMetrix to check your website’s performance. These tools will highlight areas for improvement, such as image optimisation or reducing server response time.

Step 8: Launching Your Website

The big day is here! It’s time to take your website live.

Choosing a Domain Name

Your domain name is your website’s address. Choose something memorable, short, and relevant to your brand.

Hosting: How to Choose the Right One

Reliable hosting is essential for keeping your site online. Look for hosting providers with great customer support, fast speeds, and good uptime. Popular options include Bluehost, SiteGround, and HostGator.

Preparing for SEO Before the Launch

Ensure your site is SEO-friendly by using meta tags, optimising images, and creating high-quality content. Don’t forget to submit your site to Google Search Console to get it indexed faster.

Step 9: Post-Launch Considerations

Once your site is live, your work isn’t over. Websites need regular maintenance and updates to stay effective.

Monitoring Traffic and Analytics

Tools like Google Analytics provide insights into how your visitors are interacting with your site. This data will help you make informed decisions on what to improve.

Updating Content Regularly

A static website quickly becomes outdated. Keep your content fresh by regularly adding blog posts, updating product descriptions, or refreshing visuals. Discover our content marketing services.

Maintaining Security

Security is crucial to protect your site from hackers. Regularly update your plugins and themes, use strong passwords, and consider adding an SSL certificate for added security.

Conclusion

Designing a website from scratch is an exciting process that allows you to bring your ideas to life. By following the steps outlined in this guide, you’ll be well on your way to creating a stunning, user-friendly website. Remember, the key to a successful site is planning, optimising for user experience, and regular updates.

FAQs

WordPress is a popular choice due to its flexibility, while platforms like Wix are great for beginners. If you want full control, learning to code with HTML, CSS, and JavaScript is ideal.

The time it takes varies depending on complexity, but a basic site could take anywhere from a few days to several weeks.

Yes, you can use drag-and-drop website builders like Wix or Squarespace, which require no coding skills.

Ensure your design is responsive by using media queries in your CSS or choosing a platform that automatically optimises for mobile devices.

Avoid cluttered layouts, slow page load times, and poor navigation. Always test your site for functionality across devices and browsers.

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